Mobile Web Usage Study

Equation was recently commissioned by Gomez Inc to conduect a study of Mobile Internet users. We talked to over 1000 consumers who access the web using their mobile phone and the results show that their is a lot of room to improve on consumers' mobile Internet usage experience.

You can download the full report here and here are some of the key findings...

• Half of mobile web users are willing to wait only 10 seconds or less for a webpage to load on their phone before giving up. Only one in five are willing to wait more than 20 seconds.
  
• 60% of mobile web users have had a problem in the past year when accessing a website on their phone and slow load time was the number one issue - experienced by almost three-quarters of those who had a problem.
  
• Almost three quarters (73%) of mobile web users expect to complete a simple transaction like checking their bank balance in a minute or less before giving up and exiting the site.
  
• The majority of mobile phone users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared to the computer they use at home.
  
• More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable as it is at home.
  
• More than half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and more than two-thirds are unlikely to recommend the site. Two out of five would visit another company’s site that provides a similar service or content.